The 2024 PLMA Private Label Trade Show was a remarkable experience, solidifying its reputation as the premier event for store brands. With 1,821 booths and nearly 14,000 attendees, the show reflected the vibrant and growing energy within the private-label sector.
As a group of professionals that’s immersed in the creative space for the food industry, attending the entire event allowed us to gain a comprehensive view of what’s happening now and, more importantly, what’s coming next. Here are our key takeaways from this groundbreaking show:
The Evolution of Private Label: A Market Poised for Growth
A highlight of the event was the buzz around the latest market research, indicating that private-label grocery brands are steadily gaining traction in the U.S. Currently representing 19% of sales, this sector is projected to grow to 30% by 2033, driven by economic pressures, strategic shifts, and changing consumer behaviors1.
Economic uncertainty continues to drive shoppers toward private-label products, which offer exceptional value without compromising quality. Discount grocers are seeing increased traffic as consumers reevaluate their spending habits. Additionally, retailer consolidation is creating opportunities for larger players to introduce superior private-label offerings, further enhancing the perception and appeal of store brands.
Booths, Innovation, and Strategic Vision
Walking the expansive show floor, we were struck by the innovation and creativity showcased in every aisle. From elevated packaging designs to sustainable product formulations, private-label brands are stepping up to meet evolving consumer expectations. This year, sustainability emerged as a key focus area, with brands and retailers demonstrating a commitment to eco-friendly practices and transparency.
The show also provided a platform for strategic discussions about the future of private-label branding. The growing influence of major retailers is reshaping the landscape, enabling them to differentiate themselves with unique, high-quality offerings that rival national brands.
Creative Trends: What’s Next?
As a company deeply embedded in the food industry’s creative space, we left the event inspired by the evolving trends that will shape the future of marketing and branding. Among the most exciting developments:
Personalization and storytelling: Private-label brands are embracing the power of storytelling to connect with consumers on a deeper level. Marketing campaigns are becoming more narrative-driven, focusing on emotional engagement and brand authenticity.
Sustainability in design: From biodegradable packaging to energy-efficient production methods, sustainability is not just a buzzword—it’s becoming the standard.
Digital-first strategies: The integration of e-commerce, social media, and data-driven insights is enabling private-label brands to compete in the digital space with more agility and precision.
Closing Thoughts
PLMA’s 2024 Private Label Trade Show was more than an event—it was a window into the future of the private-label industry. With innovation, strategic shifts, and growing consumer trust, the private-label sector is poised for a significant transformation over the next decade.
As a team who lives and breathes creativity in the food industry, we’re excited to see how these trends will evolve and to continue supporting brands in staying ahead of the curve.
If you’re looking to elevate your brand with creative food packaging and photography, Deforest Group is here to help. Click here to connect with us and explore how we can bring your vision to life.
1Rabobank PL Research Report 8 October 2024